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Do you feel that your strategy is getting lost in everyday life? Certain topics are discussed over and over again without you feeling any significant progress.
At MLI, we are experts in strategy activation. Our expertise lies in supporting decision-makers and strategy managers in developing smart strategies and putting them into action. The aim is to combine a cognitively powerful strategic vision with clarity and structure in its implementation.
Sebastian Morgner, founder of the MLI Leadership Institute, was responsible for strategy and transformation at a large corporation for 15 years. He then conducted intensive research into how to integrate strategies into the thinking and actions of those affected. He has helped management teams at companies such as Siemens, Allianz, Rothaus, Ritter Sport, and Social Hub to establish a holistic system: from mission statement and strategy development to effective implementation in leadership sprints.
Strategy is a complex topic. Technological progress and market dynamics are so fast-paced that most industries cannot plan years in advance. And yet it is important to escape the hustle and bustle of everyday operations and realize what really matters:
Such questions cannot be answered in passing. And you can't take years to do so, because today's market can change fundamentally in a year's time.
Strategy is a management task. At MLI, we design a process that empowers management teams to develop an effective strategic vision, mobilize the people involved, and communicate the strategy in a cognitively powerful way. To this end, we combine personal consulting with a digital strategy workshop. After all, successful implementation is only possible once all those involved have internalized their contribution to the overall success.
An organization must be designed in such a way that people can contribute their strengths, create concrete added value, focus their actions on market success, and adapt quickly to new conditions. MLI helps management teams create effective organizational structures that promote results-oriented work and minimize internal politics.
Nine out of ten strategic initiatives fail to meet expectations. This is often because strategy is important, but in everyday life it often takes a back seat to “urgent” matters. The MLI helps management teams introduce the proven OKR method. It ensures that focus is placed on key strategic priorities and that the organization implements strategic goals quickly and in a learning-oriented manner.
“MLI – you rock!”
Sylvie Ouziel
CEO Allianz AMOS
"Unsere Führungskräfte zeigen sich in der Zusammenarbeit mit dem MLI insbesondere begeistert über die guten, praxisbezogenen Beispiele und die passend auf uns abgestimmten Referenten."
Christian Rasch
Vorstand Badische Staatsbrauerei Rothaus AG
„Die Arbeit mit dem MLI beflügelt mich und macht mich mutig, neue Dinge auszuprobieren und in meiner Wirkung zu wachsen. Ein echter Gewinn!“
Dr. Lena Lindemann
CHRO ERGO Group
„Die Zusammenarbeit mit dem MLI hilft uns, unsere Stärken als Team zu bündeln, die richtigen Prioritäten zu setzen und unsere Wirkung als Top Management zu maximieren.“
Andreas Ronken
CEO Ritter Sport
„Das MLI ist ein Partner auf Augenhöhe. Die bedarfsorientierten Lösungen finden eine hohe Akzeptanz in der gesamten Organisation. Das MLI hält, was es verspricht, das gibt uns immer ein gutes Gefühl.“
Sandrina Hübner
Head Corporate Organisation and HR Swiss Life
Strategy activation is a group-dynamic change process. It motivates and empowers employees within an organization to put a strategic plan into practice in order to achieve the desired results.
Developing a mission statement for a company ensures that the expectations and priorities of all stakeholders are aligned. A shared corporate mission statement provides guidance and strengthens personal identification with the corporate strategy and values. This allows existing resources to be used more effectively and helps to avoid misunderstandings and communication problems.
Important steps include interactively communicating a motivating goal and mission statement, setting clear objectives, developing possible solutions, teaching the necessary skills, and establishing clear rules, target criteria, and key performance indicators to measure progress in implementing the strategy.
Employees should be actively involved in the process, ideally through structured surveys or interviews with selected key individuals. This ensures that those who will later be responsible for implementing strategic ideas feel involved and that their ideas are taken seriously. The mission statement also describes skills and behaviors that are particularly important for future viability. Employees should be trained and motivated accordingly. Above all, they must be made aware of their specific contribution to change for strategic success. There should be an atmosphere of psychological safety in which feedback and ideas are treated with respect in order to promote acceptance and cooperation.
Leadership plays a crucial role by communicating the vision, setting the direction, providing resources, and setting a positive example. In particular, leadership has the task of actively shaping the strategy activation process, actively involving employees in key positions, and jointly telling a coherent and motivating story about the future of the company. Based on the mission statement, it is the task of leadership to encourage employees to adapt and change their thinking and behavior in areas critical to success.
A mission statement is a written or visual declaration that describes the long-term goals, values, and purposes of a company or organization. It serves as a guide for strategic direction and decision-making. A strong mission statement creates identity, promotes employee loyalty, and can appeal to customers and stakeholders.
Developing an effective mission statement requires careful analysis of the company's values, vision, and goals. Key stakeholders should be involved to ensure broad acceptance. The mission statement should be concise, inspiring, and easy to understand. It should also be reviewed regularly and adapted to changes in the organization or the environment.