Experts in Strategyactivation
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„How do you, as a management team, create the conditions for a results-oriented corporate culture in which everyone involved contributes to the overall success with curiosity and initiative?“As experts in strategy activation, MLI has a wealth of experience and a unique approach.
Strategic projects require confident handling of complexity, effective stakeholder alignment, cross-departmental collaboration and an absolute focus on results.
Facts show:
Many strategic projects fail because top management fails to practically convey the basic idea and the attitude necessary for success to those involved. Often there is too much focus on the content and not enough on the aspects that have power: a shared mission, a sense of community, attitudes and behaviours critical to success and concrete and measurable results.
Strategy activation turns a strategy into a powerful movement! The more ideas and ways of thinking are synchronized, the more effectively and successfully a community can act.
Strategy activation is an approach that uses group dynamics and cognitive psychological processes to achieve maximum understanding and commitment.
There are four key elements of strategy activation:
The success of strategy activation is impressive: in client projects, the understanding of strategy can be more than doubled in just a few months.
Success stories show with strategy activation, business goals can be achieved more quickly, integration processes can be accelerated and cultural change can be brought to life.
C-Level Strategy Consulting
Advising top management on the activating design of the strategy process - from the mission statement to effective implementation and the necessary cultural change.
Strategy Development & Mission Statement Process
Design and moderation of complex strategy and mission statement processes that synchronise the thinking and actions of those involved. Attention-grabbing visualisation of strategic objectives as a strategy map, change on a page or identity map.
Change Consulting & Cultural Analysis
Designing change and transformation programmes that are tailored to the strategy and culture of your company.
Activating Communication of The Strategy
Conception and moderation of interactive formats for a common understanding of strategy and for finding solutions/clarification of the specific contribution to strategy implementation at team level. Visualisation and brain-friendly illustration of the strategic success levers.
„MLI managed to form a unit out of two companies in a very short space of time and commit managers and employees to a common path.“Jens Schulte-Bockum – CEO Vodafone Deutschland
"Our leaders are particularly impressed by the practical examples and the speakers tailored to our needs in their collaboration with the MLI."Christian Rasch – Executive Board of Badische Staatsbrauerei Rothaus AG
„MLI – you rock!“Sylvie Ouziel – CEO Allianz Technology
Do you want to understand what your success levers are when activating your strategy?Please assess the situation in your area of responsibility as honestly as possible on a scale from 0 (not at all) to 10 (completely):
Please rate each statement on a scale from 0 (not at all) to 10 (completely):
Change in employee satisfaction and trust in the management team as part of a global digitalization project*
Period 15 months
*n = 3.500Employees
Top executives often complain about how difficult it is to encourage strategic change. Anyone who has ever made a New Year's resolution knows how quickly grand plans can be forgotten.
The truth is, life often gets in the way. Employees need to handle their operational tasks, mandatory training, cover for sick colleagues, optimise their daily process. This leaves them with little time to process change, therefore, strategic changes fail to occur.
Strategy Activation is a method of focusing those involved on ‘moment of truth’. Attention is drawn to one’s own sphere of influence, to specific situations in which changed thinking and actions are required so that a strategic idea can be realised.
MLI’s mission statement process ensures a systematic coordination of leadership and corporate principles among the top decision-makers while at the same time involving all affected actors from the outset.
Mission statement development describes the systematic process in which key people in a company define its mission, vision and values and communicate them in an attention-grabbing manner. The mission statement serves to align thoughts and actions together - as a guide for managers to make strategic decisions and guide behaviour within the company. It is important because it creates the basis for a coherent corporate culture, motivates employees and builds customer trust, which promotes long-term company success.
It also includes a survey on the future skills necessary for strategy implementation as well as the cognitive visualisation of the strategic change and the transfer into daily practice. A comprehensive toolbox of tools and methods will be made available for this purpose.
„This creates an exciting story about the future of the company that those involved can identify with and guides action ensure sight of what is important is not lost.“
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Identification of key people and an inquiry into expectations and evaluation of the greatest similarities and contradictions among those involved.
Concretisation of the strategy according to the principles of design thinking. Development and simulation of practice-relevant ‘moments of truth’.
Development of an inspiring story about the future of the company that fits the origins, culture and values of the organisation and attention-grabbing visualisations - a strategy map or ‘change on a page’ document. These documents will be created in collaboration with as many participants as possible.
Cascading workshops and reflection formats to clarify the individual contribution to overall success at all levels and to practice new ways of thinking and behaving.
Supplementing the mission statement with measurable goals and a KPI dashboard as a guide for structured strategy implementation.
Managing partner, leadership expert & strategy coach.
+49-8807-244446-0
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‘Leadership in The Age of Artificial Intelligence’ - A discussion from the MLI Leadership Summit 2024.
Inspiring conversations with top decision-makers, experts and entrepreneurs.
The MLI leadership approach in one book - Everything you need to know about strategy activation.
Wollen Sie verstehen, wie es gelungen ist, das Mitarbeitenden-Engagement in einem schwierigen Digitalisierungsprogramm um mehr als +50% zu steigern?
Strategy activation is a group dynamic change process. Employees in an organisation will be motivated and empowered to put a strategic plan into practice to achieve the desired results.
Developing a corporate mission statement ensures that the expectations and priorities of everyone involved are aligned. It provides orientation and strengthens personal identification with the corporate strategy and corporate values. In this way, existing resources are used more effectively and misunderstandings and communication issues are avoided.
Important steps include the interactive communication of a motivating goal and mission statement, the setting of clear goals, the development of possible solutions, the teaching of necessary skills as well as the development of clear rules, target criteria and key figures to measure progress in strategy implementation.
Employees should be actively involved in the process, ideally through structured surveys or interviews with selected key people. This ensures that those who will later be responsible for implementing strategic ideas feel included and that their ideas are taken seriously. The mission statement also describes skills and behaviours that are particularly important for future viability. Employees should be trained and motivated accordingly. Above all, they must be made aware of their concrete contribution to change for strategic success. There should be an atmosphere of psychological safety in which feedback and ideas are treated with respect to promote acceptance and cooperation.
Leadership plays a critical role by communicating the vision, providing direction, resources and setting a positive example. Management has the task of actively shaping the process of strategy activation, actively involving employees in key positions and telling a coherent and motivating story together about the future of the company. Based on the mission statement, it is the task of leadership to encourage employees to adapt and change their way of thinking and behaviours in the areas that are critical to success.
A mission statement is a written or visual statement that describes the long-term goals, values and purposes of a company or organisation. It serves as a guide for strategic direction and decision making. A strong mission statement creates identity, promotes employee loyalty and can appeal to customers and stakeholders.
Developing an effective mission statement requires a careful analysis of company values, visions and goals. Key stakeholders should be involved to ensure widespread adoption. The mission statement should be concise, inspiring and easy to understand. It should also be regularly reviewed and adapted to changes in the organisation or the environment.
Congratulations on this initial overview!
Would you like to explore in a non-binding consultation how Strategy Activation can help you achieve your goals faster and more effectively?
Contact: Sebastian Morgner