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Your strategy is overtaken by market changes, employees feel excluded, departments pull in different directions—and progress stalls.Strategie bleibt abstrakt – Teams verstehen die Richtung nicht oder sind nicht emotional involviert.
Many companies find that even ambitious strategies fail to be put into practice because there is no clear mental model to synchronize thinking and action.
Without a clear, shared mindset, strategy remains abstract—people become confused, irritated, and react with resistance.
The result: reactive behavior, lack of personal responsibility, hesitant decisions, inefficient implementation.
Our approach combines strategic clarity with a deep understanding of group dynamics. This results in a strategy that is not only planned but truly lived—with the full involvement of key personnel, without top management relinquishing control. Together with you and those responsible for formulating the strategy, we design an optimal process.
Identification of cultural factors and existing expectations for the futureVision Labs involving key individualsDevelopment of a remarkable, attention-grabbing narrative and effective visualization & communication
Avoiding typical strategic thinking errorsDefined strategy process that utilizes internal knowledge and actively involves key individuals over a period of 8-12 weeksReflection on strengths, weaknesses, and future opportunities
Consistent rhythm and effective mechanics through leadership sprints using the OKR (Objectives & Key Results) methodAvoiding unproductive meetings and maximizing results-oriented, productive implementation timeEnsuring collaborative learning and rapid adaptation.
“MLI – you rock!”
Sylvie Ouziel
CEO Allianz AMOS
"Unsere Führungskräfte zeigen sich in der Zusammenarbeit mit dem MLI insbesondere begeistert über die guten, praxisbezogenen Beispiele und die passend auf uns abgestimmten Referenten."
Christian Rasch
Vorstand Badische Staatsbrauerei Rothaus AG
„Die Arbeit mit dem MLI beflügelt mich und macht mich mutig, neue Dinge auszuprobieren und in meiner Wirkung zu wachsen. Ein echter Gewinn!“
Dr. Lena Lindemann
CHRO ERGO Group
„Die Zusammenarbeit mit dem MLI hilft uns, unsere Stärken als Team zu bündeln, die richtigen Prioritäten zu setzen und unsere Wirkung als Top Management zu maximieren.“
Andreas Ronken
CEO Ritter Sport
„Das MLI ist ein Partner auf Augenhöhe. Die bedarfsorientierten Lösungen finden eine hohe Akzeptanz in der gesamten Organisation. Das MLI hält, was es verspricht, das gibt uns immer ein gutes Gefühl.“
Sandrina Hübner
Head Corporate Organisation and HR Swiss Life
Strategy activation is a group-dynamic change process. It motivates and empowers employees within an organization to put a strategic plan into practice in order to achieve the desired results.
Developing a mission statement for a company ensures that the expectations and priorities of all stakeholders are aligned. A shared corporate mission statement provides guidance and strengthens personal identification with the corporate strategy and values. This allows existing resources to be used more effectively and helps to avoid misunderstandings and communication problems.
Important steps include interactively communicating a motivating goal and mission statement, setting clear objectives, developing possible solutions, teaching the necessary skills, and establishing clear rules, target criteria, and key performance indicators to measure progress in implementing the strategy.
Employees should be actively involved in the process, ideally through structured surveys or interviews with selected key individuals. This ensures that those who will later be responsible for implementing strategic ideas feel involved and that their ideas are taken seriously. The mission statement also describes skills and behaviors that are particularly important for future viability. Employees should be trained and motivated accordingly. Above all, they must be made aware of their specific contribution to change for strategic success. There should be an atmosphere of psychological safety in which feedback and ideas are treated with respect in order to promote acceptance and cooperation.
Leadership plays a crucial role by communicating the vision, setting the direction, providing resources, and setting a positive example. In particular, leadership has the task of actively shaping the strategy activation process, actively involving employees in key positions, and jointly telling a coherent and motivating story about the future of the company. Based on the mission statement, it is the task of leadership to encourage employees to adapt and change their thinking and behavior in areas critical to success.
A mission statement is a written or visual declaration that describes the long-term goals, values, and purposes of a company or organization. It serves as a guide for strategic direction and decision-making. A strong mission statement creates identity, promotes employee loyalty, and can appeal to customers and stakeholders.
Developing an effective mission statement requires careful analysis of the company's values, vision, and goals. Key stakeholders should be involved to ensure broad acceptance. The mission statement should be concise, inspiring, and easy to understand. It should also be reviewed regularly and adapted to changes in the organization or the environment.